Satsuma is located at the southernmost tip of Kyushu. Satsuma was the feudal name, only replaced late in the nineteenth century by the modern prefecture name of Kagoshima. For many people in Japan, Kagoshima is still Satsuma, and the place has come to be so identified with the Japanese sweet potato that the name of the Japanese sweet potato itself is, literally, Satsuma Imo (Satsuma=Kagoshima, Imo=Potato). Satsuma is located in Minami Satsuma (Minami= South), the best area for growing Satsuma Imo. They have been making shochu since 1912. They use local underground water from Kanmuridake mountain and employ traditional production techniques in order to take the best out of the natural flavor of sweet potatoes.