Pars is produced by winemakers Hossein Namdar and Bob Goyette. The total production is 1,500 cases.
Hossein Namdar worked for many years at Möet Chandon (Domaine Chandon) in Yountville, California where he became a vineyard technician specializing in grafting, before working in the cellar. He developed relationships through the years with great winegrowers, who he has contracts with. After years of making wine with Bob Goyette for the brand they owned between 2005 and 2014, “Robert Goyette”, they launched together a new brand called Avid, specialized in Pinot Noir.
Bob Goyette was part of the start of the boutique winery movement in California, and one of the founders of La Crema Viñera. After La Crema, he contributed to the winemaking effort at Chalk Hill Winery, followed by the Benziger Family winery. It was there that he helped develop – along with friend and fellow winemaker, Bruce Rector – the Imagery Series.