ABOUT THE PRODUCER: C*ZZIMMA
Michelin-starred sommelier Roberto Longo created these non-alcoholic aperitifs with the idea of bringing the best of his Neapolitan roots to America. Roberto’s partner, Simone Weithers, is the creative force and marketing talent behind C*zzimma (pronouced cat-SEE-ma). With all the attitude and flair of Italian Aperitivos, who needs the alcohol! Made in Italy.
Only five months after their launch, C*zzimma received some serious recognition! At the 2025 International Non-Alcoholic Competition, they won a bronze and silver award for Secco, and a bronze, double gold, and the Italian NA RTD Beverage of the Year award for Spritz.
Roberto Longo: known for his humor and depth of knowledge, Roberto has made his mark across New York City’s Michelin-starred dining scene. Born and raised in Italy’s Piedmont region, his career has spanned continents and acclaimed kitchens, including Mirazur (France), The Ledbury (England), Antica Corona Reale (Italy), and New York institutions Del Posto, Jungsik, and César. After losing his father to alcohol-related illness in 2024, Roberto set out to create C*ZZIMMA: a non-alcoholic aperitivo that honors the joy of connection, without compromise.
Simone Weithers: with over a decade of experience in branding, marketing, and business development, she is dedicated to building and supporting purpose-driven brands. An award-winning advocate for equity and inclusion, Simone brings a soulful, strategic approach to every project she touches. Inspired by her own experiences supporting loved ones through addiction, she hopes C*ZZIMMA will help consumers proudly reclaim bold and authentic celebration, on their own terms.
In Naples, to say “cazzimma” is either an encouragement or a curse; it’s all in the way you say it.
