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Owner and winemaker McPrice “Mac” Myers specializes in Rhône style wines. He prefers the winemaking style of Châteauneuf-du-Pape and strives to craft vintages that reflect similar old world complexities. Myers discovered his calling in the mid 1990’s while managing a Trader Joe’s in Orange County, California. After tasting through the store’s eclectic inventory of wines, he resolved to learn more about winemaking. He began traveling to the wineries of Santa Barbara and San Luis Obispo counties, and he even volunteered to work as a cellar rat at a number of respected Central Coast producers. In 2002 Myers started making his own wine under his eponymous label. McPrice Myers is currently producing 3,000 cases a year, much of which is sold direct in his tasting room.

McPrice Myers